New Jersey–based The Wrens are guitarist/vocalist Charles Bissell, drummer Jerry MacDonald, and brothers Kevin Whelan (bass and vocals) and Greg Whelan (guitars). The group’s albums include Silver (1994), Secaucus (1996), the EP Abbott 1135 (1997), and 2003’s The Meadowlands, which appeared on numerous critics’ Top 10 lists, and which was named Magnet magazine’s Album of the Year. “This Boy Is Exhausted” appeared on that album, whose making is discussed in an interview with the band in Esopus 3.
For our third CD, “Product Displacement,” we asked musicians to select an advertising slogan or jingle and “embed” it in a song, transforming and camouflaging it in a way that made it difficult for listeners to identify it or the product it was pushing.
The 10 musicians rose to the challenge and treated their choices—from totemic slogans of the past to obscure TV jingles—as building blocks for tunes having nothing to do with shampoo, credit cards, hamburgers, or dish towels. Some contributors directly addressed the issue of commercialism in their lyrics, while others buried these public artifacts in deeply personal songs.
By forcing the profit motive to sacrifice itself to art, the participants have reversed the all-too-familar scenario in which an advertiser uses a popular song to help sell something. The quality of the music demonstrates the propriety of the reordering.