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“The Right Thing”

By David Naugle & Joy Howard

Performed by Joy Howard, programmed by David Naugle. Copyright ©2004 David Naugle & Joy Howard
 

David Naugle cofounded Atlanta band Delarosa in 1996; his friend and fellow Atlantan Joy Howard sang and played bass for the group in 1998 while also a member of Seely, whose albums include Seconds (1997) and Winter Birds (2000). Naugle, a photographer and artist who creates sound-based installations, is based in Atlanta, GA; Howard and her husband live and work in New Jersey.

Esopus 3 (Fall 2004)
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Esopus CD #3: Product Displacement

For our third CD, “Product Displacement,” we asked musicians to select an advertising slogan or jingle and “embed” it in a song, transforming and camouflaging it in a way that made it difficult for listeners to identify it or the product it was pushing.

The 10 musicians rose to the challenge and treated their choices—from totemic slogans of the past to obscure TV jingles—as building blocks for tunes having nothing to do with shampoo, credit cards, hamburgers, or dish towels. Some contributors directly addressed the issue of commercialism in their lyrics, while others buried these public artifacts in deeply personal songs.

By forcing the profit motive to sacrifice itself to art, the participants have reversed the all-too-familar scenario in which an advertiser uses a popular song to help sell something. The quality of the music demonstrates the propriety of the reordering.

TRACK LIST

 
01
Scott McCloud
Map
 
02
El May
Order in the Nothingness
 
03
Sonic Boom & Delia Derbyshire
Only the Loveliest
 
04
Connie MacNamee
B-Flat Blues
 
05
Jad Fair
Love and Laughter
 
06
David Naugle & Joy Howard
The Right Thing
 
07
The Baptist Generals
Raw from Self-Destruction…
 
08
The New Black
Don’t Leave Home
 
09
Western Keys
When You Return
 
10
Alan Licht
The Whole Thing
 
11
The Wrens
This Boy Is Exhausted