Artist and musician Jad Fair is perhaps best-known as the cofounder (with brother David) of the cult underground band Half Japanese. Recruited by Kurt Cobain as the opening act on Nirvana’s In Utero tour in 1993, the group is also the subject of the 2002 film The Band Who Would Be King. In addition to 20 albums with Half Japanese, Fair has released countless solo and collaborative efforts with the likes of J Mascis, Moe Tucker, John Zorn, Daniel Johnston, Kramer, Yo La Tengo, and Teenage Fanclub. Fair, whose paintings and paper-cuttings have been exhibited internationally, is based in Glen Rose, TX.
For our third CD, “Product Displacement,” we asked musicians to select an advertising slogan or jingle and “embed” it in a song, transforming and camouflaging it in a way that made it difficult for listeners to identify it or the product it was pushing.
The 10 musicians rose to the challenge and treated their choices—from totemic slogans of the past to obscure TV jingles—as building blocks for tunes having nothing to do with shampoo, credit cards, hamburgers, or dish towels. Some contributors directly addressed the issue of commercialism in their lyrics, while others buried these public artifacts in deeply personal songs.
By forcing the profit motive to sacrifice itself to art, the participants have reversed the all-too-familar scenario in which an advertiser uses a popular song to help sell something. The quality of the music demonstrates the propriety of the reordering.