Rugby, England–based Sonic Boom (a.k.a. Pete Kember) teamed up in 1986 with Jason Pierce to form the trance-rock band Spacemen 3, whose albums include Playing with Fire and The Perfect Prescription. After that group disbanded in the early ’90s, he formed Spectrum, whose releases include Soul Kiss and Forever Alien. He is also the driving force behind the Experimental Audio Research (E.A.R.) project, a configuration of musicians that includes My Bloody Valentine’s Kevin Shields. Kember’s track for the CD incorporates his collaborative work with the late electronic music composer Delia Derbyshire.
For our third CD, “Product Displacement,” we asked musicians to select an advertising slogan or jingle and “embed” it in a song, transforming and camouflaging it in a way that made it difficult for listeners to identify it or the product it was pushing.
The 10 musicians rose to the challenge and treated their choices—from totemic slogans of the past to obscure TV jingles—as building blocks for tunes having nothing to do with shampoo, credit cards, hamburgers, or dish towels. Some contributors directly addressed the issue of commercialism in their lyrics, while others buried these public artifacts in deeply personal songs.
By forcing the profit motive to sacrifice itself to art, the participants have reversed the all-too-familar scenario in which an advertiser uses a popular song to help sell something. The quality of the music demonstrates the propriety of the reordering.