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ESOPUS REDESIGNS AND RELAUNCHES WEBSITE

January 6, 2013

After an intensive six-month redesign, Esopus has just relaunched its website to the public.

Taking the long-lost art of mechanical paste-up as its graphic point of departure, the site was designed to evoke the tactility and materiality of Esopus, the twice-yearly arts journal published by the non-profit Esopus Foundation Ltd. But as “analog” as esopusmag.com may appear in its employment of graph paper, cutting boards, mechanical pencils, and X-Acto knives as visual elements, it is actually powered by state-of-the-art web architecture. Built with Cake PHP and jQuery, the site also includes a store that utilizes AMDP, a customized content-management system that was designed and developed by Esopus and a number of other arts publications with the support of the Andy Warhol Foundation for the Visual Arts.

The Esopus website hosts a range of new features, including a granular search function for all site content; custom-built streaming audio and video players, a facsimile viewer for content from sold-out issues; expanded “news” and “about” sections; a where-to-find page searchable by ZIP code, state, and country; and a content page where visitors can parse the entire Esopus archive by creative discipline, series title, issue number, or contributors’ names.

The site was designed by Esopus in collaboration with Supercosm, the web consulting company that has also developed sites for the Dia Art Foundation, Electronic Arts Intermix, Sculpture Center, and the artist Matthew Barney. 

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