Soft Serve
By Daniel Tannehill Neely VIEW ONLINE


"Either the ice cream man and his music are warmly symbolic of “Main Street USA,” an idealized, mythic space resistant to objective curiosity; or ice cream truck music is a scourge on the urban soundscape, produce by tin-eared engineers whose saccharine and invasive noiseboxes drive neighborhoods to distraction. Neither approach seems particularly informative.”

A musicologist combed archives and spoke with a number of truck drivers and inventors to chart the evolution of that perennial summer anthem, the ice cream truck jingle.

Daniel Tannehill Neely is a Ph.D candidate in ethnomusicology at New York University, where he is writing his dissertation on Jamaican mento music and its relationship to cultural nationalism.








Esopus 4 (Spring 2005)

CONTENTS:
ARTIST'S PROJECT: EDWARD RUSCHA
Book Covers

Cuoca
By Jody Williams VIEW ONLINE

The Greatest
By Ulysses Davis

Soft Serve
By Daniel Tannehill Neely VIEW ONLINE

ARTIST'S PROJECT: SHANAN KURTZ
"All the Eyes Are Mine"

New Voices: "For Emergency Use Only"
Fiction by Ethan Rutherford

Alex Shear's Object Lesson #4
(Removable Insert)

100 Frames: Claire Denis's "Vendredi Soir"
Introduction by Ellen Kuras VIEW ONLINE

Found Object: Yours Very Truly
Contributed by Steven Heller VIEW ONLINE

ARTIST'S PROJECT: ATI MAIER
"See It Loud"

Angus Trumble's 1685 in Retrospect
One Year. One Page.

First Subscriber Invitational: Imaginary Friends
lllustrations by Yvetta Fedorova