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Means Without Ends: Four P.R. Proposals for Esopus By Sloane Crosley, John Melick, Baldev Kaur, and Graham Leggatt Although Esopus decided early on that using a public relations expert would go against the grain of our goal to provide an unmediated experience for readers (and contributors), we thought we’d ask four respected New York–based arts publicists to devise strategies for promoting the magazine which, rather than instituting, we would publish in the magazine. Detailing everything from e-mail blasts to cross-promotion to event tie-ins, these proposals remind us that much of the art the public consumes may lie less in its content than in its delivery. Sloane Crosley is a senior publicist in New York at Vintage/Anchor books, a division of Random House. Her writing has also appeared in The Village Voice and on numerous websites. John Melick is the founder and president of Blue Medium, a New York City PR firm specializing in art-world promotion and marketing. Originally from Australia, Melick published a travel guide to his native Sydney in 1999 (HarperCollins) and writes regularly for Australian Gourmet Traveler. Baldev Kaur (a pseudonym) is a New York–based PR and marketing specialist with 20 years’ experience in film, music, and television. Kaur, who recently started a boutique agency, was an executive for a number of years at a major record label. Graham Leggatt, communications director at New York City’s Film Society of Lincoln Center, has worked in arts PR for 15 years. He is also the video game columnist for the New York Daily News and Filmmaker magazine and editor of the Journal of Temporary Art. Leggatt lives with his wife, three children, and two dogs in Brooklyn.
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Esopus 3 (Fall 2004)
CONTENTS:
CONTENTS:
